Having a website is the obvious first step in building your online presence. But just having a website is not enough to generate traffic to your site and, more importantly, generate new customers for your business.
Since 2015, more Google searches take place on mobile devices in the United States than on computers. How your website appears on mobile devices such as phones and tablets is highly important.
The overall health of your website is an important factor both in ranking higher in search engine results and in encouraging user interaction. Technical issues with your website can have an adverse effect. A complete audit of your current website will help uncover any opportunities for improvement.
A technical website audit is usually coupled with Keyword Research and Competitor Research. We will analyze your site to answer questions such as the following:
Here’s a partial screenshot of a technical audit with just a handful of items that will be considered in any good audit.
Most audits, combined with appropriate research, will generate a list of ideas for improvement. We can provide this list for you to work through yourself, or we can develop a plan of action to work through the list of ideas with you.
But what if you don’t have a website at all, or are looking to completely refresh the one you have?
Our goal in web development is to create a website that turns visitors into customers for your business. Rather than just build your site, here is our process to reach that goal.