Search Engine Optimization involves helping both search engines and people understand what your website is about.

We'll partner with you to make SEO easy.

What's This All About

Why Search Engine Optimization?

The goal of Search Engine Optimization: Get relevant traffic to your website from the unpaid search results online.

SEO stands for Search Engine Optimization and it involves helping both search engines and users easily understand what your website is about.  The goal of SEO is to get relevant traffic to your website from the unpaid search results on search engine pages.  These are also called the “organic”, “natural”, or “free” listings.  It is any spot on the search engine result page that does not indicate paid advertisement, often with the small word “Ad” somewhere in the listing.

Since you don’t pay for these spots, how do you get there?  You must work for them.  Imagine you are trying to develop a friendship with Google (or any other search engine).  Much like developing a friendship, showing up in these unpaid spots takes time and effort.  It is not done overnight, and it is not accomplished by doing just one thing.  Showing up in the natural listings involves a combination of factors.

Perhaps you’re thinking that this is starting to sound like a lot of work.  Wouldn’t it be easier to just pay for an advertisement, and show up where you want online?  Although paid advertisement may have a place in an overall online marketing plan, showing up in the unpaid listings is of utmost importance.  Why?

A recent study uncovered some interesting information regarding user behavior online.  It shows quite a distinction between the number of times people click on paid ads versus the unpaid listings.  Notice these figures:

Of distinct search queries done in Google, only 3.4% resulted in a click on an AdWords (paid) ad

On both mobile and desktop devices, SEO traffic has 20x more traffic opportunity than the Pay-Per-Click advertisements

So, if you are really interested in driving on point traffic to your business, it should be obvious that paying attention to appearing in the organic listings is well worth the effort.

As shown here in the Google search engine results page, unpaid listings include the map listings (also called Local Pack) and the organic listings below that.

It's Ok To Ask For Help

How Do We Help Your Business with SEO?

As mentioned at the beginning, it’s as much about what search engines see on the back end as it is about what users see on the front end.  This means effective Search Engine Optimization (SEO) is a combination of technical, back-end optimizations and front-end design to enhance the user experience for your visitors.

Many of these factors involve your business website.  It involves both how your site appears to real people, and how it is coded on the back-end for search engines.  These elements are often called On-Page SEO.

On-Page SEO

We help you with on-page optimization by paying attention to items such as:

  • Content – High-quality content based on research of what customers are searching for will increase user engagement. Making sure your website is coded in such a way that search engines quickly understand what it is about will help your site appear in relevant search engine results.
  • Site layout – If users can easily find what they want on your site, they will be more likely to stick around. It also needs to have a friendly layout for the search engine robots that are scanning your site code.
  • Keywords – If the appropriate words that are being searched for online are found in important places such as your page titles and headlines, it will help both users and search engines understand your site.

Off-Page SEO

Other factors include your overall online presence and are often called Off-Page SEO.  We can help you with off-page optimization by paying attention to areas such as:

  • Links to your website
  • Online Reputation
  • Content Promotion
You Want Local Customers

How is Local SEO Different?

Businesses that are trying to attract customers in a certain geographic area need Local SEO.  Local SEO is more about location.  Many of our services focus specifically on Local SEO.

Whereas the concept of general SEO and Local SEO are the same, there are additional ways we can help your business and website appear to consumers searching locally.

We'll pay special attention to:

  • Google My Business – This listing is critical to appearing locally on Google search results. Without it, you won’t appear in the Google Maps listing and you are missing out on local search opportunities.  Read a lot more about this on our Google My Business page.
  • Accurate Name, Address and Phone Number – This may seem basic, but search engines want to see this information up front and easy to find.
  • Citations – Citations are listings of your business in directories around the internet. In addition to Google My Business, they include sites like Facebook, YellowPages, MapQuest, Yelp and many more.  They can include niche directories specific to your business type.  Please read below why these citations are so important to your business.
  • Reviews – Online reviews have a major influence on whether consumers choose your business or not. Read about the importance of this on our Online Reputation page.
  • Social Signals – Although activity on social sites such at Facebook and Instagram may not have a big impact on how high your website ranks in search engine results, it does affect your overall online reputation. There is also one social site linked directly to Google, and that is Google+.  It is tied to your Google My Business page and does have an affect on local SEO.  Our stand on any tool provided by Google is that using it is best practice.  Google seems to like websites that use their products, so we recommend regular posts on Google+ if you are trying to attract local traffic.
Why Be Listed

The Important of Citations (Directory Listings) to Local SEO

Citations, or listings of your business name, address, phone number and website in online directories, plays an important role in showing up to local customers.  A study done in 2017 (by Moz) showed what industry leaders considered to be the top factors affecting local searches.  They put citations in the top five most influential factors. 

It is important that these citations all include the same name, address and phone number listed on your website and that’s listed in your Google My Business page.  The more accurate listings there are across the web, the more legitimate that information seems to search engines.

It serves as a verification of your location and will help search engines build trust in your business.

It also builds trust with consumers searching for your business.  A 2018 study on local citations and consumer trust showed that many consumers have seen incorrect details online when searching for businesses.

How did this affect their consumer choices?  These statistics are worth noting:

  • 93% of respondents said they get frustrated by incorrect information in directories
  • 80% of the consumers lose trust in local businesses if they see incorrect or inconsistent contact details or business names online
  • 68% of consumers said they would stop using a local business if they found incorrect information in online directories

Obviously paying attention to your directory listings around the internet is important.  We can perform a complete audit of your online citations and find any inconsistencies or identify areas for improvement.  If necessary, we’ll work with you to develop a plan to build accurate citations online, and therefore increase the trust put in your business by both consumers and search engines.

93% of respondents said they get frustrated by incorrect information in online directories

80% of the consumers lose trust in local businesses if they see incorrect or inconsistent contact details or business names online

68% of consumers said they would stop using a local business if they found incorrect information in online directories

Why Keep At It

Do I Need Ongoing Local SEO?

Local Search Engine Optimization is an investment in your business, and just like any good investment, it takes time to develop and grow.  It may generate some quick wins, but to ensure your spot at the top, you’ll need to pay ongoing attention to it.  Why?

We all know time brings change.  Change can come fast in the online world.  Some of the changing factors may include:

  • New competitors appear in the online scene – are you staying ahead of them?
  • Google or other search engines make changes regularly – are you adapting to keep up?
  • New features are introduced to search engine pages – are you paying attention to take advantage of them?
  • Reputation Monitoring – a once-glowing reputation can be marred by a few bad reviews.  Will you know if this happens to your business?

If you’re prepared to stay on top of, and even benefit from, these changes then you have no need to worry.  We can help you with a customized monthly SEO Plan fit to your business size and needs.

It's Time To Act

Ready To Invest In Your Business With Local SEO?