Your potential to gain new clients is impacted by your online reputation - or, how your business appears online. When speaking of a business' online reputation, what often comes to mind are online reviews. And that’s justifiably so, because online reviews do influence prospective customers. In fact, a recent local review survey showed that 78% of consumers trust online reviews as much as personal recommendations. (and 91% of 18-34-year-olds!) That’s quite a statistic! And it means you can’t afford to ignore online reviews concerning your business.
Additional key findings in this study are that 86% of consumers will read local reviews to decide if a business is good or not. And 50% of consumers visit local businesses’ websites after reading positive reviews.
So even if potential clients hear about your business first through word-of-mouth, chances are they go online and check you out anyway. What they see there can make a difference whether they follow through on the suggestion they received from their friend.
What are consumers looking for when they peruse your reviews online? Three items include:
Clearly, managing reviews is not something that can be done once and then let fall to the wayside.
To keep (or gain) a good reputation online, review management must be an ongoing process.
You’d like more customer feedback to get a true sense of your customer’s feeling and loyalty. You also know your business needs more customer reviews. How do you go about getting feedback and reviews?
Our automated platform will help you do both. First, you enter your customer's email or phone number and a customized email or text message will be sent to your customer to begin the feedback process. Your customer is asked to rate (on a scale of 1 – 10) how likely they are to refer your business to a friend. The customer is then invited to comment on their experience with your business.
These comments go directly to your business. Customers are also encouraged to leave reviews on 3rd-party review sites of your choice, such as Google or Facebook. Increasing these 3rd-party reviews with help your business' online reputation.
The customer feedback process is customized to best fit your business model.
You will have access to all the customer feedback in an easy to manage dashboard. You will also receive regular reports on feedback and review activity.