If you have a Rockford-area business and have ever had concerns about your online presence, generating more customers from the web, or outranking your competitors online, you are in the right place. I won't try to sell you a pre-packaged solution and promise "instant results". At OnPoint Results, I will hear your concerns, do the research, and work with you to create a personalized plan of action to reach your business goals.
As your local SEO consultant I'll explain in easy-to-understand terms and provide affordable options. Specializing in local businesses with a storefront or service-area, I'll take the time to listen and present solutions that fit your needs. You'll find my local seo services affordable for small businesses.
For example, all of the solutions I provide can be described as Local SEO services. But what is Local SEO? I like to describe it by means of a friendship analogy. Scroll down to find out more.
To stand out and attract customers online involves many factors. The industry term to this overall effort is called SEO, which stands for Search Engine Optimization. Local SEO is even more specialized in that it focuses on businesses seeking to attract people in their general vicinity to come to their location or use their service. This process does not have to be as complicated as it may sound. I like to use the analogy of friendship. Think of it as your business website wanting to make friends (and stay friends) with Google. How can you be Google's friend?
98% of consumers read reviews for local businesses
79% of people took a relevant action on their phone prior to making a purchase
78% of consumers use the internet to find information about local businesses more than once a week (up from 69% in 2020)
(BrightLocal)
As these numbers demonstrate, people are searching online and acting on what they find there. Will they find your business? If they do, what action, if any, will they take? What action would you like them to take? It's your business - I can help you have more control over your online presence.
The first step in forming an effective plan is research. I'll find out what words related to your business people are actually searching for. I'll also find out what your competition is doing.
Your online reputation can draw in new customers, or push them away. Knowing what customer reviews already exist is important, but even more so is having a plan to consistently build positive reviews online.
Google has helped local businesses by providing the free Google My Business listing. And they keep adding features to this essential tool. Keeping it complete, accurate and utilizing all of the features is essential to attract local customers.
Can your website be better? I'll complete an audit of your site looking at items such as web content, technical issues and competitive sites to see how you stack up. This analysis helps set goals for improvement.
Don't have a website, or have a site that's old and out-dated? I can help create a fresh, mobile-ready website with the right content to attract new clients.
Maintaining an online presence is an investment in your business. I'll help you set relevant goals. Then I'll work with you to achieve them - and grow your business.
You might lose customers if you don’t effectively communicate this one thing. Your business hours. That seems simple enough. But,
Before you start scanning this article, let me tell you what to expect. This is NOT a complete guide to
Nikki was a joy to work with! When I had started my business, an advertiser had set up my business name on a couple of business listings, including Google Business listing. But I wasn’t given the login information. Nikki was able to help me reclaim my Google Business listing so that it could be updated. She also helped me complete my website, something that I had wanted to do for a couple of years. Being that this is not my area of expertise, Nikki offered suggestions to improve its appearance. She was also there to give me friendly reminders of what I needed to do to complete these projects and was there to calm me through some of my frustrations. Since these things have been completed, I have had a few questions that Nikki has been prompt to respond to. Thanks so much for your hard work!!
Nikki is a superb communicator and has elevated her skillset to an art form. She strives to get to know our business needs thoroughly before she makes any suggestions. We appreciate the balanced recommendations she gives us, all the while respecting and working with our final decisions. It has been a great investment for our company.
I have had a long working relationship with Nikki throughout my years in business. She has always been great at listening to my needs and providing me with results that exceed my expectations! She provides prompt service and communication whenever I have a question. As a person who values things done correctly, I can trust her to pay close attention to details and reflect that in all areas of her analysis and work. It is a true pleasure to work with Nikki because I know I will be satisfied with the end result every time.
